All information and images © The Dorset Sweet Company 2008

This page offers unique points for new businesses and a sample profit guide (below).

1.      Before doing anything else - CALL US. Collectively we have over 25 years experience in the confectionery industry. Many people commit to costly ‘business opportunities’ before finding out about our products. We like to hear from new customers and enjoy talking you through every step. Please note there is no obligation to buy anything by phoning us. Many of our customers use us as an information service.

2.      How much will it cost? – Decide on your budget. This should include rental for the first year, rates, bills, shop fitting, stock and equipment. Secure yourself financially for the first year to stop any worries about unforeseen costs 

Low Traffic - Secondary high street locations normally made up entirely from local residents. This site would suit a small shop with a high number of products giving a wide selection to encourage repeat customers. Significance should be given to customer service and local presence. A cut and serve counter is a must;

High Traffic – Primary sites including Town Centres and Shopping Malls. Usually having a high percentage of local shoppers. This site would most suit a medium sized shop filled with products and ‘take-away’ options such as ready made gift boxes. Cut and serve is most suited to this type of operation;

Seasonal and Tourist – High traffic during peak times (Summer and school holidays) Always a good site for a sweet shop! Your shop needs to let people flow through and be served quickly to make the most of peak trading. Plenty of gifts and pick up bags. This will be a 7 day week with long hours but only at busy times of year – don’t spend all the money at once as the lean or closed times will be hard!; 

5.      Equipment – Most equipment needed for a sweet shop can be sourced from us: from jars to choppers to boxes ribbon. We supply a starter kit for all sweet shop setups. Please Contact Us for information on these. 

7.      Opening Day – This is the easiest time to create a ‘buzz’ about your sweet shop – local media should be willing to publish editorials etc to help. We offer advertising boards to promote your big day which have proven to be very effective. 

SAMPLE PROFIT GUIDE